Privacy Policy.
Clear, honest, no jargon.

About Soothie

Soothie is a skincare brand operating through soothie.farm. We are responsible for the personal information collected via this website.

If you have any questions or concerns about how we handle your data, please get in touch at info@soothie.farm and we will respond within 1–2 business days.

What we know about you

We only collect information that is necessary to run our business and serve you properly. Here is what that includes:

Purchase and contact details: When you place an order we collect your name, email address, delivery address and phone number. This is essential for fulfilling and communicating about your order.

Payment data: Payments are handled entirely by our secure payment provider. We never see or store your full card number at any stage.

Website behavior: We track how visitors use soothie.farm — pages viewed, actions taken, time on site — through the Meta Pixel. More detail on this is in section 5.

Email correspondence: If you contact us or sign up to receive updates from us, we hold your email address and any content you share with us.

What your data is used for

Fulfilling orders: Your contact and address details allow us to process your purchase, arrange delivery, and handle any returns or refund requests.

Customer communication: We use your email address to send order confirmations, shipping notifications, and replies to any messages you send us.

Advertising measurement: The Meta Pixel helps us understand which of our ads are working and shows relevant content to people who may benefit from Soothie. We do not use this data for any purpose beyond our own advertising.

Marketing emails: If you have opted in, we may occasionally send updates, tips from Susie, and information about new batches. Every email includes an unsubscribe link and you can opt out at any time.

How we handle your data

We collect and use your personal information for the purposes described in this policy, including fulfilling your orders, communicating with you, and improving our advertising.

Marketing emails are sent only if you have opted in, and you can unsubscribe at any time using the link in every email.

Advertising data collected through the Meta Pixel is used to measure and improve our advertising performance. You can manage how this affects your ad experience through your Facebook or Instagram account settings, as described in section 5.

How the Meta Pixel works on our site

We use the Meta Pixel — a tracking tool provided by Meta Platforms, Inc. — to measure how people interact with soothie.farm and to assess the performance of our advertising on Facebook and Instagram.

The Pixel may collect data including your IP address, browser type, and the actions you take on our site such as viewing a product, adding to cart, or completing a purchase. This information is transmitted to Meta and processed under Meta's own Privacy Policy.

We do not use any other third-party advertising or analytics tools on this website.

Who we share your information with

We do not sell your data. We do not pass it to advertisers or data brokers. The only parties we share your information with are those necessary to operate our business:

Shopify: Our store platform processes order and payment data on our behalf under their own data processing terms.

Shipping carriers: Your name and delivery address are passed to our shipping provider solely for the purpose of delivering your order.

Meta Platforms, Inc.: Pixel event data is shared with Meta for advertising measurement, as described above.

Every third party we work with is required to handle your data responsibly and in line with applicable data protection laws.

Data retention

We hold onto order and contact data for as long as our legal and financial obligations require — ordinarily up to seven years, in line with standard IRS recordkeeping guidance for US businesses.

If you unsubscribe from marketing emails we will remove you from our mailing list promptly. We may retain your address on a suppression list to make sure we do not accidentally contact you in the future.

What you are entitled to

Depending on the state you live in, you may have certain rights over your personal data, including the right to:

Access: Ask us to provide a copy of the personal data we hold about you.

Correction: Ask us to update or correct any data that is inaccurate or incomplete.

Deletion: Request that we delete your personal data, subject to any legal obligations that require us to keep it.

Opt-out: Opt out of the use of your data for targeted advertising.

Non-discrimination: Exercise these rights without receiving discriminatory treatment.

To exercise any of these rights, email us at info@soothie.farm. We will respond within a reasonable timeframe, generally within 45 days.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion of that information, and opt out of its sale or sharing. We do not sell your personal information.

Cookies on soothie.farm

Like most websites, soothie.farm uses cookies. These are small files stored on your device that help us run core features like your shopping cart and support the Meta Pixel. By continuing to browse our site you are accepting our use of cookies.

You can control or block cookies through your browser settings at any time, though doing so may affect how parts of the site function.

Our policy on children's data

Soothie.farm is intended for use by adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us at info@soothie.farm and we will take steps to delete it.

Changes to this page

We may update this privacy policy periodically to reflect changes in how we operate or in applicable law. The most current version will always be available on this page with a revised date at the top. We encourage you to check back from time to time.